The high price point of Crocs made them unaffordable for many people, but how did it manage to survive? 🤔

Background 👀

In the mid-2000s, Crocs started gaining popularity in India, particularly among young people who were drawn to the shoes’ unique design and comfort. However, the high price point of Crocs made them unaffordable for many people, and this led to the creation of a copycat brand called “Crox” by a local Indian manufacturer.

1️⃣ Crocs, the American footwear company known for its iconic foam clogs, filed several lawsuits against Crox, an Indian footwear company that made shoes with a similar design to Crocs. The legal dispute centered around Crocs’ claim that Crox was infringing on its intellectual property rights and damaging the Crocs brand. 👩🏼‍💼

2️⃣ The lawsuits were filed in India, where Crox was based, and the legal battles lasted for several years. In 2006, Crocs filed a complaint with the Delhi High Court against Crox, alleging trademark infringement and passing off of goods. Crocs claimed that the design of Crox’s shoes was a copy of its own design and that the use of a similar name would confuse consumers. 🫠

3️⃣ In response, Crox argued that the design of its shoes was different from Crocs and that the name was not similar enough to create confusion among consumers. Crox also filed a counterclaim alleging that Crocs had violated Indian competition laws by engaging in unfair competition. 🥸

4️⃣ The legal dispute continued for several years, with both companies filing multiple lawsuits and appeals. In 2010, the Delhi High Court ruled in favor of Crocs, stating that the design of Crox’s shoes was too similar to Crocs and that the name was likely to cause confusion among consumers. 🤩

5️⃣ The court ordered Crox to stop manufacturing and selling shoes that were similar to Crocs and to pay damages to Crocs. 💪🏼

However, the legal battles did not end there. In 2011, Crox filed a petition with the Intellectual Property Appellate Board, challenging the Delhi High Court’s ruling. The board dismissed the petition, upholding the Delhi High Court’s ruling in favor of Crocs.

In conclusion, the legal dispute between Crocs and Crox centered around Crocs’ claim that Crox was infringing on its intellectual property rights and damaging the Crocs brand. The legal battles lasted for several years, with Crocs ultimately winning most of the cases. The case highlighted the importance of protecting intellectual property rights and brand reputation in the global marketplace.­